The Farmers Market

One of the biggest joys of summer is the return (in areas where they don’t operate year-round) of farmers markets. A public area filled with local vendors selling fruits, vegetables, and other assorted hand-crafted items. Produce that was probably still in the ground or on the tree less than 12 hours ago. 

But why are farmers markets so popular when you can buy produce year-round at your local supermarket? Is the quality or selection that much better? Occasionally, but not really. I think the real reason the markets are popular is because of the connection people have with the vendors. They’re not buying from some faceless corporation who has shipped in goods from nearly anywhere in the world. They’re buying directly from a farmer, from a booth probably manned by family members. Within 20 minutes, they could probably drive over to the farm and see exactly where their food was picked. The people who frequent the markets develop relationships not only with their favorite vendors, but with the other patrons as well. It’s not all about the produce. It’s also about the people. 

That connection between people is what creates a community. People caring about more than just their own needs and wants. They care about the others around them, and their connections with them. Fresh, locally grown produce is great, but it’s not what feeds a community. It’s the people.

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John Higley

John Higley

I'm a software developer, working remotely from Richland, WA, working on solving the many issues of managing financial services products on the web. I'm fascinated by the user experience of web sites and applications and read way more than I should. Working on effectively sharing knowledge and ideas has become a recent, but burning, passion.

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  • Steve Meddaugh

    Great post – I love this one!

  • Thanks Steve!